What is the Customer Relationship Management CRM ?

anand kumar
what is customer relationship management  Customer Relationship Management

As its name is Customer Relationship Management, ie managing a relationship with a company's customer.

In simple words, the relationship of customer relationship management is to improve the relationship with customers.
So that customers will continue to buy back the same and whose benefit will be that the business will grow.

To improve the relationship with the customer, we have to give them better facilities.Any company can contact with its customer through serial software.

Customer Relationship Management that tracks interactions, sales and behavior with each customer. And keeps a record of them and using it can easily improve the performance and growth of business.

Customer services are provided better by customer relationship management.And so that he stays connected with the company from which the company grows gross sale.

CRM Process 

Collecting and storing data - This is the first term of the process.First of all, we have to collect information about each customer and store that information in the serial system.

Communication with customer - We have communicated the information of all the customers we have collected. First of all, we can start it by sending them thank you or welcome message.And after this, messages are sent to the product which suits them more. The thing to notice is that out of all the customers we have communicated with, only a few customers buy the goods. And our relationship with the rest and customers improves and the brand value of the company increases.

Talking to the customer in person - That is, if the customer is having trouble with a product, then he should talk to the customer continuously.Until his troubles are gone. If the customer is having trouble again and again, he should not leave.Rather, it should be handled because if a customer is having trouble then others may also suffer.